valentine’s day

State & main

in late 2024 and into 2025 Blanco decided it was time for a redesign to create a more mature look and feel. With that redesign in mind the past Valentine’s visuals needed a refresh that better aligned with the brands new direction.

  • To have State & Main thought of as a the premier option for date nights and increase reservation counts heading into Valentine’s Day weekend.

    This weekend falls into a generally soft period for sales for many restaurants as many customers recover from the busy holiday season. This is a key holiday to drive sales and stabilize traffic levels.

  • Highlight the 4-course meal that will be available through the Valentines Day weekend as a key offering.

    Concept: Love looks good head.
    Focus on creating a warm and intimate atmosphere that feels elevated but also not forced. The creative should feel special but not overcomplicated ( much like the holiday) The headline / promise “Love looks good here” focuses on creating a warm and relaxing environment that can be enjoyed any day of the week rather than just for a single day.

    Visuals feel warm with low lighting to create an intimate atmosphere. Subtle candle lighting, wood tones, and soft shadows. Minimal styling to the scene to focus simply on the food and drink.

FranWorks - State & Main

Created for

Menu & In-store Marketing
Organic Social Media Assets
Web Assets & Emails

Deliverables

Valentine's Day promotion poster with a pink background and small hearts pattern. It advertises a Valentine's Day dining event from February 11-15, encouraging reservations for a 4-course meal for two, with a special offer on Prosecco. The poster features a large headline saying 'love looks good here' and contact details for reservations.

in-room

MARKETING

Poster

Valentine's Day menu featuring a four-course meal for two, including starters of mixed greens or Caesar salad, appetizer of Bang Bang shrimp, entrees of pistachio crusted salmon, truffle and shrimp rigatoni, sirloin, or honey glazed chicken, and desserts of chocolate brownie or Crème brûlée, offered at $90 for two with an option to add a half-price bottle of Prosecco.

Menu

digital

MARKETING

Two people clinking glasses of white wine, celebrating Valentine’s Day at a restaurant with a dimly lit, romantic ambiance.

Web Carousel

Valentine's Day menu for State & Main Kitchen & Bar, available February 11-15, 2026, with a red background and small heart patterns, and a note about dine-in only, no substitutions, and age restrictions.

META Single Images

A promotional flyer for State & Main Kitchen Bar celebrating Valentine's Day, with an image of two people clinking glasses of champagne. The flyer mentions a special four-course menu for two, half-price bottles of prosecco from February 11-15, and a bonus gift card offer.
Two glasses of white champagne being clinked together in a toast.
A Valentine's Day dessert with strawberries, a crème brûlée, a bottle of champagne in a silver holder, and two glasses of champagne on a wooden table with a warm background and overlaid text 'love looks good here'.
A dessert with a chocolate cake on a white plate, topped with a drizzle of chocolate syrup, accompanied by a scoop of vanilla ice cream with caramel sauce, served alongside a glass of white wine, with a background of a table setup including a metal container, a spoon, and glasses.
A promotional flyer for State & Main Kitchen & Bar featuring a bottle of champagne in an ice bucket and two glasses of champagne, with pink text that says 'love looks good here' and details about Valentine's Day reservations and menu.
Valentine's Day promotion for State & Main Kitchen Bar offering a special 4-course prix-fixe menu for two, with images of a dinner table, food, and people clinking champagne glasses.

Email Marketing

Table with a white plate of grilled meat with asparagus, a bowl of baked pasta, two glasses of white wine, and a red candle holder.

META Carousel

Blanco Valentine's Day