valentine’s day

blanco cantina

in late 2024 and into 2025 Blanco decided it was time for a redesign to create a more mature look and feel. With that redesign in mind the past Valentine’s visuals needed a refresh that better aligned with the brands new direction.

  • To have Blanco Cantina remain top of mind for current customers and also draw in new customers.

  • With the brand currently going through a redesign (2025) the direction for this campaign is to develop a more mature but still energetic and light-hearted visual look.

    The campaign combines the new floral tile system and refreshed colour palette with bold typography and clean photography to create a refined, yet energetic look. To maintain brand continuity throughout the transition, the character Randy was reintroduced from previous campaigns, bridging the old and new brand identities.

FranWorks - Blanco Cantina

Created for

Menu
In-store Marketing
Organic Social Media
Web Assets & Emails

Deliverables

Campaign

Specific

elements

Black and white patterned tile featuring heart-shaped floral motifs and decorative border designs.

Tile Pattern

colours

Stylized skeleton with a skull that has flower-shaped eyes, a halo above the head, holding a fishing rod, with pink hearts nearby, set against a black background.

Character - Randy

Valentine's Day promotion poster with pink and black floral designs, featuring a skeleton holding a heart, announcing a three-course fiesta for two from February 12 to 16, including starter, tacos, and dessert, with a QR code and booking instructions.

in-room

MARKETING

Poster

Valentine's Fiesta for Two event menu with dates February 12-16, priced at $60 for two people. Includes starter options: Tableside Guacamole or El Tequileño Platinum, several premium taco choices: Quesabirria, Bulgogi Steak, Jalisco Hot Chicken, Diablo Shrimp, and dessert options: Chili Chocolate Brownie with Unfired Ice Cream or El Tequileño Añejo Gran Reserva.

Menu

digital

MARKETING

A Valentine's Day promotion for Mexican food featuring a dessert with a slice of chocolate cake and an ice cream ball on a plate, with two glasses of yellow beverage and colorful pink text and graphics, including a skeleton cartoon with a halo.

Website carousel

A promotional poster for a Valentine's Day menu featuring tacos. The poster highlights that the menu is available February 11-15 for dine-in only, with a note that taxes are not included and a reminder to enjoy responsibly and be of legal drinking age.
A promotional display for Valentine's Week at Blanco, showing a dessert plate with a scoop of ice cream, a slice of chocolate cake, and other desserts with informational text about the event and menu dates.
Pink promotional poster for Blanco Cantina featuring a donkey logo, advertising Valentine's Day hits from February 11 to 15 with reservations recommended, decorated with floral patterns.

META Single Images

A plate with a slice of chocolate cake topped with a scoop of vanilla ice cream drizzled with caramel sauce. In the background, there is a sign that reads '3-Course Meal Made to Share' and a black label with pink text that says 'Chips & Dip, Premium Tacos and Dessert.'
Valentine's Day dessert menu with chocolate cake, ice cream, fries, and drinks at Blanco Cantina. Features a Halloween skeleton illustration and pink decorative accents.
Advertisement for Blanco T. Cantina featuring a plate of tacos with lime, rice, and pink pickled onions, a bowl of dark salsa, cartoon skeleton with angel halo, and promotional messages about love and tacos.

E-News

Valentine's Day special menu for two featuring a plate of taco-like food with lime wedge, and a bowl of dipping sauce, decorated with a skeleton cartoon holding a heart, with a pink floral Valentine's Day banner.

META Carousel

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