State & main
Mother’s day
in 2022 State & Main launched their “For mom, For women” campaign to provide families with a way to celebrate mom’s all weekend while also supporting charities in their community. This campaign has been successful ever since and going into 2025 wanted to continue to build this successful campaign.
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Develop upon the existing Mother’s day assets that were launched in 2024 assets in a meaningful way that reinforces the value of this campaign and highlights local charities.
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Updating the word mark to switch the focus to the “for mom” copy. Use the secondary brand colour of pink to add a feminine energy to all assets. Keep imagery focused on women.
FranWorks - State & Main
Created for
In-store Marketing
Paid Social Media
Organic Social Media
Web Assets & Emails
