tapistry

Introducing Tapistry: the vibrant, frothy concoction of beer love, laughter, and learning! Forget everything you thought you knew about beer magazines because Tapistry is here to shake up the scene. Crafted with women in mind, but welcoming beer enthusiasts of all levels, we're on a mission to pop the cap off the pretentiousness often associated with beer culture.

  • Develop a niche magazine that talks to a very specific audience.

    Create your own content and design for the magazine.

  • Tapistry is a niche magazine that is taiolred to women who share a passion for the perfect pint and are eager to dive into the world of beer.

    Tapistry is a multi-issue magazine where each issue focuses on a specific style of beer. For this issue we explore the tart and tangy realm to the latest beer craze; sour beer

    Inside Tapistry you will find three dynamic departments; first, we get into the nitty-gritty details and specifications of sour beer, ensuring you are armed to impress the world with your beer knowledge. Next we serve up a plater of Canadian and rotating provincial recommendations to keep your palate fresh. Lastly we offer the perfect pairing guide for sour beer.

    But don’t worry the fun doesn’t stop there, each issue has a feature article that changes. This issue features the history and process of brewing sour beer, and also features a local Edmonton brewery focused on brewing the best sours.

Created for

Class work - AUArts 2024

Full magazine design and content

Branding

Merchandise

Deliverables

audience

Woman standing against a concrete wall, wearing a plaid multicolored jacket, navy pants, cream high-top sneakers, and a green knit beanie.
Five women sitting on the floor and on chairs in a kitchen, enjoying drinks and chatting, with a large window showing green trees outside.
A young woman sitting cross-legged on a small box with a relaxed and happy expression, wearing a white t-shirt and jeans, in front of a plain wall.

Meet the fabulous crew of Tapistry devotees. Predominantly women aged 25-35 who are not just living life but embracing it. These women are the heartbeat of creative and STEM industries, fearlessly carving their path and celebrating victories over a cold pint with coworkers and friends alike.

Unafraid, bold, and exuding energy, Tapistry’s readers are the embodiment of empowerment in every sip. These readers are full if confidence and charisma, they unapologetically stand up for what they believe in and push boundaries wherever they go.

When not enjoying a pint these beer lovers are in the great outdoors, tackling hiking trails on foot and mountain bikes. When the sun sets, they trade hiking boots for cozy lounge wear and gather round for a girls night in where they enjoy a bite to eat and have a good laugh.

In a world where standing out is the name of the game these beer loving gals are leading the charge. Here’s to the fearless, the bold, and downright fabulous - here’s to the Tapistry crew.

spreads

Magazine with a foam-covered pink background, featuring a wooden beer barrel and text about sour beer enthusiasts.
Open magazine spread featuring articles about different sour beverages, including images of various beer and soda cans, with bright pink, green, and white color schemes.
Open magazine showing pages with text about sour beer, including a large yellow title and a background image of brewing equipment.
Open magazine showing table of contents with pink and yellow text, including articles about sour beer, beer pairings, and beer culture.
A magazine open to a page with purple and pink text about pairing sour beer with foods. The left page features a purple and pink lip graphic at the bottom. The right page displays images of cheese, fruits, and drinks on a picnic setup. The magazine spread has a pink vertical stripe on the outer edge.
Magazine opened to pages titled "Hey Beer Lovers" and "Why Sour Beer?" with text and images related to beer culture. The left page features a pink theme with a photo of a woman and a signature, while the right page has a yellow theme with an image of a person holding a glass of beer.
An open magazine with bright pink and white pages discussing beer types, including topics like sour beers, acronyms in brewing, and sour beer characteristics. The layout includes headings, paragraphs, and a line graph titled "Sours on the Rise."
Open magazines with yellow and white pages, containing text and images about brewing beer, arranged on a pink background.

Merchandise

Person wearing a beige t-shirt and a pink baseball cap with red embroidered text that reads 'TAPSITY', holding the brim of the cap with their right hand, against a plain light gray background.
Yellow hat with orange tropical leaf pattern and black and white
A hand pouring beer from a tap into a tall glass on a wooden table.
Two tall transparent glasses with colorful text and wave patterns, one with green accents and the other with pink accents, set against a white background.
Gatos