YETI

YETI, the brand we all know for making a range of products that are made for the outdoors. While Yeti is “built for adventure” it also has found it’s way into our everyday lives following us from the hiking trails into the office.

  • Create a series of ads that draw consumers into the YETI lifestyle.

  • YETI’s slogan is “Built for Adventure.” and as a legacy brand we all know it is time to change the pace of their advertising.

    Currently YETI’s advertising is product focused, but YETI is more than their product. In buying a YETI product you buy into the YETI lifestyle. But what is this lifestyle. It simply is adventure. And that term is different for everyone.

    This campaign focuses on the YETI cooler. Now we all know coolers keep our drinks icy cold, but they hold more. Living the YETI lifestyle means adventure, and when we live this lifestyle we build memories. And YETI’s cooler is right there with consumers for every adventure to keep drinks cold, and memories locked in.

Class work - AUArts 2024

Created for

3 iterations for out of home advertising

Deliverables

Flat Ad’s

A vintage blue van parked outdoors at night under a starry sky with a person sitting on the roof. The image features an illuminated rooftop tent and a YETI cooler. Text reads: "Remember it with YETI".
A group of people enjoying a nighttime outdoor dinner in a wooded area with string lights. There is a large wooden table with food and drinks, and a guitar is visible in the foreground. The text on the image says, "Remember it with YETI."
A man fishing in a river with mountains in the background and a YETI cooler in the foreground. The text overlay says 'Remember it with YETI'.

Mockups

A modern, glass bus shelter with an advertisement inside and the word "YETI" at the bottom, located on a city street with trees and multi-story buildings in the background.
Billboard with mountain landscape and person fishing, with text 'Remember it with YETI' in an urban area.
MILK