State & main
Mother’s day
in 2022 State & Main launched their “For mom, For women” campaign to provide families with a way to celebrate mom’s all weekend while also supporting charities in their community. This campaign has been successful ever since and going into future years aims to continue
to build upon this successful campaign.
-
Develop upon the existing Mother’s day assets that were launched in 2024 assets in a meaningful way that reinforces the value of this campaign and highlights local charities.
-
Updating the word mark to switch the focus to the “for mom” copy. Use the secondary brand colour of pink to add a feminine energy to all assets. Keep imagery focused on women.
FranWorks - State & Main 2025/2026
Created for
In-store Marketing
Paid Social Media
Organic Social Media
Web Assets & Emails
Deliverables
In-room Poster - Location specific
META Carousel 1
META Carousel 2
Table Card - Location specfic
Website Carousel
META Single Image
META Carousel 2