To transition Blanco Cantina away from being thought of as a party and fiesta brand, and into more mature and fresh brand.

• Refresh the existing logo and create a new “mascot” to transition away from the sugar skull used in the sister brand “Anejo”

• Reduce the existing colour palette down to a more limited range with a few seasonal options mixed in.

• Upgrade fonts to have more edge and “grit”

• Revisit illustrations to have a more consistent and heritage focused look and feel.

• Create all new print materials for launch